Orchestrate Intent

A task: “Generate a weekly report.” An intent: “Keep the team informed so they make better decisions.”

Most automation targets the task. It generates the report faster. But if the report answers the wrong questions or nobody reads it, speed is irrelevant. You have automated something that should have been redesigned.

Orchestrating intent means building systems that understand the purpose behind the task. If a daily Slack summary achieves the same intent with less friction, the orchestration layer should make that shift.

One follows instructions. The other follows intent. One breaks when the definition changes. The other adapts.

Automate for efficiency. Orchestrate for evolution.